Digital products are the way many products are going. They are around in the computer business at the very least since the first personal computers were produced. And they’ve been available in retail markets since at the very least CDs became popular (before that they were probably technically magnetic tape products).
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But because the internet, they’ve appeared everywhere.
Which means you may be thinking of making your own digital product or even a range of them.
I’d encourage that – it’s fast, fun and may be profitable!
Probably the easiest digital product to generate can be an audio one.
The software is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break your budget.
Then all you have to to do is decide what you are going to make your digital product about, write a script or an overview and start recording.
That probably sounds too easy. However in essence that’s all there’s to making your own digital product.
Of course, there are plenty of steps inside all of those main parts. Probably the most critical is deciding what you’re going to include in your brand-new product. Generally, you should aim at teaching one thing well for each product you create.
There are a handful of reasons for that:
People generally prefer specific information instead of “jack of all trades” information
It usually commands a higher price
Consider what you pay for in the way of digital products. If it’s console and video gaming, you’ll buy the latest blockbusers, not the compendiums. Exactly the same goes for books – you’ll purchase a solution to lose 7 pounds in seven days much more readily than you’ll buy one which teaches you how to eat a balanced diet without exceeding the top on calories. Despite the fact that they would probably give you the same end result.
The same applies to your digital product. Find a need – or actually a “want” – and fill it. There’s a crucial difference between needs and wants.
Perhaps a third of the population here in the united kingdom are overweight. But that doesn’t mean they’re all ideal candidates for a digital product teaching them getting healthier.
You have to drill down to those who not only need the info you’re selling but have a big enough have to say “I’d like that now”.
It’s also a easier sale. So before you may spend time making your digital product, ask yourself whether or not people will actually want what you’re creating.
Then go on and produce it, package it up with a nice sales letter and a download page of some kind.
Then drive traffic to it using articles such as this one, posts on your website, videos on YouTube. And as many other methods since you can come up with on a regular basis.
Once you start getting some traffic and sales, concentrate on both or three methods which are working best. But that’s getting before ourselves – you have to actually make your digital product first!